QR codes on estate agent windows: capturing leads when the branch is closed

An estate agent's window keeps working after the office shuts. People still walk past in the evening and at the weekend, and some of them stop at a property they like. A QR code gives them something to do about it there and then.

On Screenli, QR codes are included on every plan. We switch them on when we set up your screens, and they cost nothing extra.

What the codes do

On a widescreen display, a code sits in the corner of each property. On a portrait display, which shows two properties at a time, a strip between them carries a code for each property and a free valuation code in the middle. When sold or let properties are on screen, only the valuation code shows.

• The property code opens a page with that home's photos, price, bedrooms and street, plus a short form to ask for more information.
• The valuation code opens a valuation request form for the branch the screen belongs to.
• If the property has sold or let by the time someone scans, the page says so and can point them to your website.
• Every enquiry is tagged with the screen it came from, so you can see which window produced it.

Where the leads go

Property enquiries are emailed to the branch's sales or lettings address, depending on the listing, and valuation requests go to its valuation address. Each email names the screen the enquiry came from, and property enquiries include the listing's details. Every lead also appears in the dashboard, where your team can mark it as contacted or converted.

Why the window is a good place for a code

Someone who stops at your window has already chosen to look. Scanning a code is one step. Remembering your name, finding the listing online and filling in a form later is several, and each one is a chance to give up. They're also standing in the area you cover, and those are exactly the people a local valuation prompt is for.

Setting it up

There's nothing to install. The property pages and valuation forms are already built and carry your logo and colours. Tell us which addresses should receive sales, lettings and valuation enquiries for each branch, and we switch the codes on.

Should every agent turn it on?

Most should, as long as someone follows up. An enquiry that arrives on Saturday night needs a call or an email on Monday morning. If nobody is going to pick those up, sort that out first, or the code just collects names.